What is Content Marketing and why do you need to be doing it to attract your ideal customer?
ATTRACT YOUR IDEAL CUSTOMER TO YOU
Content marketing is creating valuable, relevant, and consistent content (can be on your website, YouTube, and/or social media channels) to attract your ideal audience, and ultimately, the goal is to turn them into your customer.
A SIMPLE CONTENT CREATION SYSTEM
My system for content creation is quick and simple because nobody wants to spend hours every day deciding what to write about and figuring out what to post. You have a business to run!
My system is four steps:
1️⃣ Create your content buckets
2️⃣ Set monthly themes
3️⃣ Create 1 piece of pillar content weekly
4️⃣ Create all of your week’s social media (microcontent) posts from your pillar piece.
STEP 1. CREATE YOUR CONTENT BUCKETS
“What the heck are content buckets”, you ask?
Well, these are the only topics you’ll write about. They should all be valuable and relevant topics related to your business, that your ideal customer will be interested in, searching for, expect from you, and can connect you to your expertise.
You should have 3-5 different content buckets, (and sometimes less than that). Remember, the riches are in the niches. It’s OKAY to niche down!
I’ll give you some examples:
My content buckets are
- Instagram Marketing
- Content Marketing
- Influencer Marketing
- Entrepreneurship
STEP 2. PICK MONTHLY THEMES
Now you’re going to focus on ONE content bucket per month to simplify your content marketing. I’ll show you:
February: Content Marketing
March: Instagram Marketing
April: Influencer Marketing (Might be Instagram again, we’ll see, there is SO much gold here!)
May: Starting a business + Entrepreneurship
June: Content Marketing (See how I just repeat my 1st content bucket and start over?)
Then I just repeat them over again! This saves time because I’m not having to think up a new theme EVERY single month AND it portrays the expertise I have over and over again, attracting my ideal audience.
I’ll cover steps 3 and 4 throughout this month!
Join my Facebook Group, follow me on Instagram, and TikTok to see the latest content planning ideas!
So tell me, drop me an email or comment on Instagram … what are your content buckets?
Register now for my Content Marketing: Plan a Year’s Worth of Content in 1 hour Class on February 24th! Registration Details to follow. Join our Facebook Group of 6500+ Boss Ladies to stay in touch!
